February 11th, 2009
What Is Synectics Brainstorming?
Synectics can be used with all ages, in classrooms, business settings, or in the home. It is a problem solving process that encourages the separation of the original problem by creating analogies or problems similar in relationship to the first. The method was originally developed by William Gordon, and the general principal of synectics brainstorming is to “trust things that are alien and alienate things that are trusted.” It puts for the possibility for new, fresh ideas and creative solutions to appear from your synectics brainstorming sessions.
