January 27th, 2008
Coffee Franchises - A Warning For The First-Time Investor
If this is your first time investing in a coffee franchise, there's something you should know — the franchisor's credibility is just as important as the business model and passed success of the franchise. What I mean to say is you should only do business with people who are credible. Most people overlook this suspect when first investing in a coffee franchise.
The trick here is to ask others who have invested in the same franchise their thoughts on the franchisor, to get the most unbiased and clear picture of who you are doing business with.