Many authors, who have self-published their books, employ the use of book publishing services to increase the likelihood of being successful. A lot of bookstores will not put self-published books on their shelves, therefore some self-published authors will get help with marketing their book. Proofreading and editing are services that a self-published author can purchase. Typographical errors and grammar mistakes can cause a book to be labeled as inferior. It is possible to self-publish a book and proofread, edit, and market it. But, taking on all of these roles may not be in an author’s best interest.
Yes, simple lettering can be a logo. Can you think of at least one global company that uses lettering as their logo? I can name you at least two in this brief posting. How about IBM and Coca-Cola. When you see the IBM logo, you know the company and if you’re in business, you will probably use them at some point. When you see the font lettering of Coke in any other product, you still think of Coca-Cola because they’re lettering is so prominent and has been for years. Logos and lettering will make you rich and famous if you use it appropriately. The design and use of lettering in prominent logos is evident if you just look at them. A lot of thought goes into the design of lettering in a logo. This lettering is something to give some serious thought to if you’re considering a logo to help make you successful. Take a look at the examples at http://www.logos-branding.com/logolettering.html. Don’t forget to consider lettering when you’re putting that logo design to use.