The Blue Flower Project Organization

I would like to know what makes a good business. How do I decide what to sell in my business, and will an internet website be a good investment? While the internet is appealing due to not having to purchase or rent a storefront, the market is saturated and any Tom, Dick, or Harry can open an internet store. I also wonder if hiring a consultant might better help me make my decision, I've heard a company called espicom business intelligence have a produced good results for their clients.

I guess I will continue to do some research and check on advertising a store on the Web. If I go that route I am going to have to figure out how to make my company stand out from the millions of others that are trying to catch the buyer's attention.